18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Bet £10 Get £30 in Free Bets

18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&C apply . BeGambleAware

£50 Welcome Challenge

18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply provides valuable information on betting! was established in 2001 (back then known as and in the long term was the most profitable UK-based online football betting advisory service operating on the internet. Subscribers have been enjoying five consecutive seasons of winning football betting tips. Since the football betting service started, more than 1,400 bets have been recommended, achieving a 6.5% long-term betting yield.

At we naturally have very much experience with all important online bookmakers – we only bet with the ones that offer high quality, honesty and responsibility.

Qualified bookmaker reviews are a very good source of insight into the quality of a bookmaker, so from time to time we ask our experts to write bookmaker reviews. The reviews always form a very valuable part in determining our ranking list of the best online bookmakers.

Reviews should cover betting opportunities offered, quality of customer service, free bet offers and bonuses, payment methods, and much more.


Bookmaker Bookmaker rating Website
bet365 5/5 Visit bet365
Paddy Power 5/5 Visit Paddy Power
Coral 4.7/5 Visit Coral
Ladbrokes 4.5/5 Visit Ladbrokes
William Hill 4.5/5 Visit William Hill
Sportingbet 4.5/5 Visit Sportingbet
BetVictor 4.5/5 Visit BetVictor
888sport 4.7/5 Visit 888sport
Smarkets 4.3/5 Visit Smarkets

*Star ratings are based on our personal opinion of the bookmakers we work with. We also take customer feedback into account in our rankings.

We have given all the football bookmakers a ranking, based on things like peace of mind with account management security, sportsbook variety, extra features, bonuses, live in-play betting and of course, those all-important odds. If you are new to online sports betting or want to add an online bookmaker to your betting accounts portfolio, read our comparison of bookmakers ratings to find the best online bookmakers.

To get the most out of sports betting review sites, it is helpful to determine what is most important to you as you wager. Many punters value customer service and ease of deposit and withdrawal, but others put number of sports covered or speed of tipster services ahead of customer service issues. Knowing what matters most to you will help you leverage the sports betting reviews more completely. Sports betting review sites can also provide you with an update of the latest deposit bonuses and program promotions. If you are looking at getting a new sportsbook partner or simply transferring your account, this can help you see where you will get the most for your deposits. You can judge the merits of free bets vs. deposit matching or payout rates vs. bonus payments.

As you become a more serious sports investor, you can also use sports betting reviews to see which sites offer some of the more complicated betting structures. Bookmaker sites, for example, do not allow lay betting. You can also evaluate the ongoing changes to the industry and new trends in betting using online sports betting review sites, so they are a useful addition to your information gathering process as you continue to wager.


Apart from giving expert football betting advice we keep you up to date with UK’s and Europe’s leading bookmakers’ free bets and bonus offers. Please find the currently valid offers always up-to-date on our free bets and bonus promotions page and note that we only list free bets and bonus promotions of bookmakers that live up to the highest standards.

No matter what you look at in life, having the advice of experts can help you when it comes to a steep learning curve. Online football betting is no different. Because of the wealth of betting knowledge accumulated from our betting experts, were are able to present a football betting guide to all of the big matches that can help steer your wagers in the right direction. Not only will you be able to read match previews offering the best football betting predictions available, we will also show you where to go in order to get the best football betting services right at your fingertips.

There are a wealth of football betting sites out there, and sometimes it can all get a bit overwhelming of where to turn to. Let our football betting experts show you a clear path to where the best football betting opportunities, promotions, prices, tips and recommendations reside for the best weekend football betting tips or football tips for today. By following them you can learn how to bet on football online and win.

We hope that you will consider our site as one of the best choices when it comes to sports betting reviews.